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    Louis Vuitton Branding Perspectives

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    Consider the attached Louis Vuitton case Study.

    Q1. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?.

    Q2.Is the counterfeiting of Louis Vuitton always a negative?.Are there any circumstances where it can be seen as having some positive aspects?

    Reference:
    Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall

    © BrainMass Inc. brainmass.com October 10, 2019, 7:04 am ad1c9bdddf
    https://brainmass.com/business/marketing/louis-vuitton-branding-perspectives-567037

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    Solution Summary

    This solution provides inputs on how LVMH is a distinctive brand and how counterfeiting influences it positively and negatively

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