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Louis Vuitton Branding Perspectives

Consider the attached Louis Vuitton case Study.

Q1. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?.

Q2.Is the counterfeiting of Louis Vuitton always a negative?.Are there any circumstances where it can be seen as having some positive aspects?

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall


Solution Summary

This solution provides inputs on how LVMH is a distinctive brand and how counterfeiting influences it positively and negatively