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Retailer use of store environment to create competitive advantage

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How can a retailer use a store environment to create a competitive advantage? What are the physical similarities and differences among the various retail channels? How may these similarities and differences provide a competitive advantage?

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Solution Summary

The expert determines how a retailer can use a store environment to create a competitive advantage. The physical similarities and differences among the various retail channels are examined.

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Retail Store Environment comprises of Exterior and Interior store Atmospherics which can be modified.

- Use of Marquees at the store front to create a unique image as done by McDonald's and contemporary design, store layout and display the goods in a unique way as done by Apple.

Physical ...

Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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