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    Retailer use of store environment to create competitive advantage

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    How can a retailer use a store environment to create a competitive advantage? What are the physical similarities and differences among the various retail channels? How may these similarities and differences provide a competitive advantage?

    © BrainMass Inc. brainmass.com June 4, 2020, 2:17 am ad1c9bdddf
    https://brainmass.com/business/competitive-advantage/store-environment-create-competitive-advantage-450281

    Solution Preview

    Retail Store Environment comprises of Exterior and Interior store Atmospherics which can be modified.

    - Use of Marquees at the store front to create a unique image as done by McDonald's and contemporary design, store layout and display the goods in a unique way as done by Apple.

    Physical ...

    Solution Summary

    The expert determines how a retailer can use a store environment to create a competitive advantage. The physical similarities and differences among the various retail channels are examined.

    $2.19

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