Purchase Solution

Online Retail Industry Analysis

Not what you're looking for?

Ask Custom Question

I need help answering the following assignment. See attached article.

1. Discuss the structural characteristics of the online retail industry, from the point of view of the Five Competitive Forces (Porter) framework.
2. Discuss the Wal-Mart online strategy, from the perspective of the Resource Based View of the Firm framework.
3. Discuss the Wal-Mart online strategy, from the perspective of the Competitive Advantage (Porter) framework.

Purchase this Solution

Solution Summary

This solution provides a thorough discussion on the Walmart article attached, using the Five Competitive Forces (Porter) framework, the Resource Based View of the Firm framework, and the Competitive Advantage (Porter) framework.

Solution Preview

Let's take a look at the issues involved here to get you started in the right direction.

1. This article really shows the inadequacy of Walmart from a technological standpoint, and the article is also very factual. The company's website ranks very low in comparison to their competitors. From a structural standpoint, the suppliers don't have the upper hand in this case due to the nature of the industry (perfect competition). Walmart's selling products that are sold virtually the same everywhere, including Target, k-Mart, etc. etc. Because their products aren't unique, their suppliers won't be unique. Due to the size of Walmart, they do have buyer power. If the supplier wants to remain with Walmart, they have to meet Walmart's price conditions.

Competitive rivalry is also an advantage with Walmart. While their online sales ...

Purchase this Solution


Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.