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Exclusive Branding: Retaining your Cachet while Remaining Fresh with Ideas

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How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining it's cachet?

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In short, they reinvent their own wheel to a certain extent. We've all heard the saying, "don't reinvent the wheel," which literally means don't change what's worked and has been tested to be tried and true. In this case, we know that the products of the designer labels work. The exclusive brands have prestige, they're admired and they charge high prices because the target market will continue ...

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