Purchase Solution

Design a balanced scorecard of performance measures for AT&T

Not what you're looking for?

Ask Custom Question

Design a balanced scorecard of performance measures for AT&T Mobility Inc. to gain better insight into performance.

Attachments
Purchase this Solution
Solution Summary

Your tutorial is 424 words and gives you one objective, measure, target and initiative (action) for each of the four perspectives of the balance scorecard (financial, customer, internal business process, and learning and growth) for ATT based on their product strategy.

Solution Preview

? STRATEGY: Grow revenue by focusing in the data products market with an emphasis on customer retention, the fastest and widest wireless network, and innovative new products and services to delight our customers.

Discussion:

In order to create a balanced scorecard, I need measures in each of the four perspectives that would support the strategy shown above. That would mean that I need continuous innovative product ideas, employees that are creative and trained to test and make these products, the right products for the target customers so that I keep and gain market shares and the right prices and costs so that all this folds into good profits and cash flow. Potential objectives, targets, measures, and initiatives for each of the sections are given below.
A full featured scorecard would have objectives, measures, targets and action ...

Solution provided by:
Carol Sargent, PhD
Education
  • BSc, University of Virginia
  • MSc, University of Virginia
  • PhD, Georgia State University
Recent Feedback
  • "hey just wanted to know if you used 0% for the risk free rate and if you didn't if you could adjust it please and thank you "
  • "Thank, this is more clear to me now."
  • "Awesome job! "
  • "ty"
  • "Great Analysis, thank you so much"
Purchase this Solution
Free BrainMass Quizzes
Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Basics of corporate finance

These questions will test you on your knowledge of finance.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Balanced Scorecard & Management Accounting

    It enables managers to translate mission, vision, and strategy statements into a balanced scorecard for measuring and managing the intangible assets (e.g., a coherent set of Balanced Scorecard objectives, measures, targets, and initiatives manages the

  • Balanced scorecard and performance evaluation

    61628 Balanced scorecard and performance evaluation Describe in detail how a balanced scorecard could be used for performance evaluation at an organization. Give an example and demonstate how a balanced scorecard can be used.

  • Concept of Balanced Scorecard

    Understanding satisfaction levels of employees by looking at the attrition percentage on a monthly basis Moroever She will require the information on the product design costs, personnel costs related to the design and the budget.

  • Business Case - Scorecard

    What problems with Chadwick's ROCE motivated consideration of a balanced scorecard? The Balanced Scorecard is an approach to performance measurement that combines traditional financial measures with non-financial measures.

  • Balanced Scorecard: Short Discussion Question

    Hence a balanced scorecard divides a business into four key areas giving managers an advantage of viewing performance of organization in all areas simultaneously.

  • Balanced Scorecard

    One of the main advantages of the Balanced Scorecard is considered to be the opinion that it allows managers to view levels of performance all over an organization at the same time "Primarily, the "balanced scorecard" gives managers the ability to view

  • memo implementing a balanced scorecard technique

    Therefore, we can conclude that balanced scorecard provides a complete list of innovative measures aimed at the performance evaluation of all the departments and employees in an organization.

  • Balanced Scorecard and Economic Value Added (EVA)

    One of the main advantages of the Balanced Scorecard is considered to be the opinion that it allows managers to view levels of performance all over an organisation at the same time "Primarily, the "balanced scorecard" gives managers the ability to view

  • Clotheshound: balanced scorecard, successful implementation

    However, buy-in at all levels is needed to really get the full benefit of a scorecard. 4.Based on your understanding of the application of the Balanced Scorecard, discuss how an organization successfully create and use a BSC.

View More Related Solutions