Advertising:Importance of integrated marketing communication
Not what you're looking for?
Why has integrated marketing communication become even more important in a period of media fragmentation?
Purchase this Solution
Solution Summary
This solution discusses why integrated marketing communication has become even more important in a period of media fragmentation. It includes links and examples.
Solution Preview
Integrated marketing communication is even more important in a period of media fragmentation because consumers are being bombarded with all types of different messages and it is important for a company's message to be unified to solidify the effect. Coke does a great job of this: standard logo, colors, ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Motivation
This tests some key elements of major motivation theories.