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    Six simple ways to popularize Kia Brand

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    A local Kia automobile dealership owner conducted some informal market research and found that many consumers had negative attitudes toward this brand. Explain what can be done to change the cognitive component of consumers' attitudes.

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    Solution Preview

    Various ways can be employed to change the negative attitude of the consumers. These could be any or a combination of the following:
    1. Lunch the car anew through the print, TV, and broadcast media featuring familiar sportsmen, actors or actresses as models. This will ...

    Solution Summary

    This solution listed six ways that can be implemented by Kia to change the negative attitude and perception of people toward the brand.