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Southwest & Starbucks - Winning the Branding War

This is an in-depth look into Southwest and Starbucks. It highlights why these companies have taken a different approach and won the branding game. They are admired by consumers and envied by competitors.

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Corporate Reputations

Look at two of the top companies listed in the Branding Brief and determine why they are considered to have such strong corporate reputations.

Southwest

Southwest Airlines takes a different approach to flying. Their mission statement, as stated on their website says; " they are dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. How do they do it? Well it all starts with their employees. On the website there is a commitment Southwest makes to their employees to provide them with stable work in environment where they can thrive both personally and professionally. In return Southwest asks for its employees to display care and concern for the customer while also providing feedback nothing short of innovative and creative in order to foster a more effective company. Here the company shows why it is able to attract, develop and keep talented employees, while taking care of the customer; after September 11th while other airlines were laying off employees Southwest recorded no layoffs and even refunded customers ...

Solution Summary

The expert examines Southwest and Starbucks for the winning brand wars.

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