Share
Explore BrainMass

Starbucks - SWOT

Please explain, briefly describe a SWOT analysis for the Starbucks Comapany.

Solution Preview

Strengths.

Starbucks Corporation is a very profitable organization.

It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.

Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.

The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'

Weaknesses.

Starbucks ...

Solution Summary

Please explain, briefly describe a SWOT analysis for the Starbucks Comapany.

$2.19