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SWOT Analysis of Starbucks

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Select an organization that you are familiar with and conduct a brief systematic assessment. Identify its mission and use the SWOT approach to complete your assessment.

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This solution provides a SWOT analysis of Starbucks.

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Starbucks would be a company that is on the brink of experiencing some financial issues. The economy is down and while it is a part of the culture at this point, its high prices for a simple coffee drink are probably going to have some sustainment issues in the future. Its mission is to provide the best quality coffee to its customers and treat employees with respect and dignity in the work environment as well as working with the community and caring for the environment. The official mission statement reads as follows;

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