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    Sample SWOT analysis

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    Watch the video, (see above link) How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks' Global Quest 2006: Is the Best Yet to Come? case provided.

    The analysis should address the components of the organization's environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement.

    See the attachment.

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    Solution Preview

    I have attached and copied below. I hope this helps serve as an example. (The table does not copy here very well - Please see attachment for that part).

    When creating a SWOT analysis for Starbucks, there are many things to look at. One must analyze the internal strengths and weaknesses of the organization and then discuss the opportunities and threats external of the organization. Through reading the article, there were many different strengths, weaknesses opportunities and threats. By looking at customer feedback, employee information, capabilities of the company, their resources and things that the company does good or bad, one can find the strengths and weaknesses.
    Strengths of Starbucks include that they are a Fortune 500 company. They offer great benefits for their employees including part time health coverage for all workers and even a special program for employees with terminal illnesses (such as AIDS) so that they are not without insurance when unable to work. Additionally, the organization has an employee stock option plan and even pays their employees higher wages than the average company in the market. Starbucks wages are from $9 to $12 an hour for hourly employees which are much higher than minimum wage. Additionally the company has a specific store ambience that allows the customer to relax, enjoy their product, and maybe work or have a meeting while doing so. Also, the company has a very strong social responsibility program that takes care of their stockholders, employees, customers, suppliers, community and the environment.
    Weaknesses of Starbucks include several areas. Currently the company only has a seven percent market share in United States domestically. This means that there is still quite a large share of the target market that ...

    Solution Summary

    The solution discusses a sample SWOT analysis using the Starbucks' Global Quest 2006.