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SWOT for Healthcare

Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the healthcare organization in your marketing plan. In your paper, incorporate a minimum of 3 references in addition to the textbook.
The SWOT analysis should include the following four components:

Strengths -- An organization's resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses -- Internal attributes that the organization might struggle. The absence of certain strengths may be viewed as weaknesses.
Opportunities -- External conditions that may reveal certain new opportunities on profit and growth.
Threats -- Factors or changes in the external environment that may present threats to the organization

Solution Preview

Hello, here are some tips to help you create the SWOT analysis. I've also included 3 references that you can incorporate.

There are two main parts of the SWOT with 2 divisions under each part.

Internal is the first part and the two divisions are Strengths and Weaknesses.

Both of these are things that the healthcare organization has control over. Simply put, strengths are helpful and weaknesses are harmful.


The common strengths of a healthcare organization include:

a new and innovative services or technologies
ability to cut costs while improving patient services
multi-cultural staff
strong brand and reputation in the community
experience of the staff (both in education and years of service)
excellent geographic location, convenient for patients

The common weaknesses of a healthcare organization ...

Solution Summary

Outlines a SWOT example for a healthcare organization.