Marketing Analysis and SWOT Analysis
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Please answer the following questions. Please provide at least one paragraph for each question. Please provide references that are not websites. Thank you.
1. When conducting a market analysis, analysts say that the market you need to look at is your potential market, not the actual market
served. Why is this important?
2. How can health leaders utilize the findings from a SWOT analysis to carve a sustainable niche in the healthcare market?
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Solution Summary
This solution of 277 words discusses marketing analysis, SWOT analysis and the factors to consider in an analysis.
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http://pestleanalysis.com/swot-analysis-in-healthcare/
http://www.entrepreneur.com/article/78002
1. When conducting a market analysis, analysts say that the market you need to Why looking at your potential market, not the actual market served is important?
It is important to look at the potential market instead of the actual market because the actual market is limited to only existing customers within the organization while the potential market is ...
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