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Product Promotion and Brand Building

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Identify and explain the various tools that a savvy web marketer would choose for product promotion and brand building.

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The solution discusses product promotion and brand building.

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For product promotion and brand building, a savvy web marketer can use host of web marketing tools. For example, he can use extensive social media promotions via facebook and twitter to generate visibility of the brand, as well as build a loyal follower base for its products. He can use facebook and twitter as a platform to offer deals and discounts. ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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