Marketing Paper
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Describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.
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Solution Summary
This solution provides a detailed overview of the marketing mix as well as a detailed discussion of it in a particular context.
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I have created an outline for you to use. The site for the information about Dawn is at the bottom. You should be able to use this and then add the information you know about the product mix to make the paper complete.
In any good business, the marketing is an important part of how the company operates. The marketing mix, the four elements of marketing, is used to sell the product or service and to create brand and consumer trust. The four elements are price, promotion, placement, and product. Each of these plays an important part in the marketing plan.
Price is the element most people look at first, as consumers. The consumer wants a good price for a quality product. While the product is what the consumer buys, if the price is too high or too low consumers move on. Products while the focus of the consumer has competition and substitutes. The product needs to be promoted. Just getting a product into the store will not guarantee selling it. If there is no promotion, people will not know about it and may ignore it for something they have seen advertised. The final element, placement, can be the difference in whether people actually do see the product or not. Placement in the direct vision of the customer will help a product to sell better, even if the price is a little higher than other products and sometimes, even if there has been little promotion.
Dawn Dish-washing Detergent (Dawn) is a product with a relatively long history. As a consumer household cleaning product, it has based its branding on the ability of the product to remove ...
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