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Elements of a Marketing Mix Paper

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Using information from at least three different sources prepare a 1400-1750 word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of he four elements of the marketing mix impacts the development of the organization's marketing strategy and tactics. Be sure to specifically identify your selected organization and the industry in which it exists.

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This solution of 1,391 words describes the elements of marketing mix paper and illustrates these concepts with the example of University of Phoenix (UoP). It details UoP's marketing strategy and the effectiveness of its programs. References used are included.

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