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Implementation tactics for Marvelous Moo's Flavored Milk Bev

You have been asked to write the implementation tactics for Marvelous Moo's New Flavored milk beverages. A trail test promotion will be done in the elementary school systems in Nova Scotia, Canada. All thirty six schools in the Cape Breton-Victoria Regional. How do you implement this trail and what other implementation tactics needs to be used for our new flavored milk beverages?

Solution Preview

This trial can be implemented in the elementary schools by various methods:

Coupons: Students can be given free coupons to try the company's milk at its outlets. This method will induce the students to come to the stores to buy this new product.

Free samples: Free samples in the form of small packets can be distributed among children. It will induce the kids to taste the products once and will help in building consumer base.

Contests: Contests among the children can be organized to pularize the product and new flavored milk as well as other giftsshould be given as prizes. The contests will motivate the kids to participate and, in turn, try the new product as well.

Gifts: Free gifts for kids can be given with the purchase of the product. This will motivate kids to ask their parents to buy ...

Solution Summary

Students can be given free coupons to try the company's milk at its outlets. This method will induce the students to come to the stores to buy this new product.

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