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Developing a marketing plan

Our market plan is Mighty Milk, our target market is 6-12 year olds. We will have varieties such as vanilla, choc, strawberry, straight milk, twizzlers etc. It with be soy milk with natural flavors with cool names and packaging. They could come in drink boxes shrink wrapped together resempling a roll of starburst in the different flavors. The wrapping may resemble starburst candy. I need a business plan; a market plan budget and calendar, establish some benchmarks, tracking plans and an analysis methodology test phase 12 and evaluation.
The plans do not have to be long just to the point. Also a few references

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Our market plan is Mighty Milk, our target market is 6-12 year olds. We will have varieties such as vanilla, choc, strawberry, straight milk, twizzlers etc. It with be soy milk with natural flavors with cool names and packaging. They could come in drink boxes shrink-wrapped together resembling a roll of starburst in the different flavors. The wrapping may resemble starburst candy. I need a business plan; a market plan budget and calendar, establish some benchmarks, tracking plans and an analysis methodology test phase 12 and evaluation.
The plans do not have to be long just to the point. Also a few references:

On business plan

The proposed products: Flavored soymilk in flavors such as vanilla, chocolate, strawberry, straight milk and twizzelers. The milk will be packed in drink boxes shrink-wrapped together. The wrapping will be similar to starburst candy.
The market: The target segment will be children in the age group of 6 to 12 years. Mighty Milk will initially be marketed in the state of California. Mighty Milk will initially be sold from dispensers located at select schools and will also be available in large packing shrink-wrapped together in Wal-Mart and other departmental stores.
The industry: The industry is flavored milk industry, the soymilk is a variation of different flavored milk that is targeted at children, it has more protein and tastes a little different. The following material has been taken from the website: http://www.otcfn.com
"Due in large part to a highly successful marketing campaign (Got Milk?), the single serve, flavored milk industry has quietly grown from $750 million in 1995 to a more than $2 billion industry today. But traditionally large barriers to entry- local dairy strongholds and high costs of production and distribution- until recently, have excluded all but industry giants from penetrating this burgeoning sector." http://www.otcfn.com
The industry still has great potential for new entrants: This material is taken from the website: http://www.otcfn.com
"While ...

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Developing a marketing plan is discussed in great detail in this solution.

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