The Development of an Integrated Marketing Plan
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How does an organization establish an IMC plan? What are some of the different stages that a
company goes through when developing their IMC strategy?
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Solution Summary
This solution provides the learner with an understanding of what is required for an organization to establish an integrated marketing plan and details some of the different stages that a company goes through when developing their marketing strategy.
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The development of an Integrated Marketing Plan is extremely detailed and comprehensive. There are various steps that an organization must take in the development of the plan. The first step is meeting the client. During this particular phase the organization that the marketing campaign about is understood to include its vision, values, and mission. After gaining an ...
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