Lexus Customer loyalty
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Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles. This typically leads to customer loyalty, which is:
the degree to which an individual will resist switching from one offering to another.
repeat purchases.
customer laziness in trying new products.
the level of liking an individual harbors for an offering.
the likelihood that a customer become a buzz marketer
Susan is a sales representative for the Xerox Corporation. She is constantly analyzing where she should dedicate her limited resources. Her manager has suggested that she evaluate and get rid of under-performing accounts. What measurement would help Susan in this matter?
Return of customer revenue
Projected cash flow
Return on customer investment
Revenue growth per consumer
Annual ROI
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Solution Summary
The Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles are given.
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Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles. This typically leads to customer loyalty, which is:
the degree to which an individual will resist switching from one offering to ...
Purchase this Solution
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