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Lexus Customer loyalty

Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles. This typically leads to customer loyalty, which is:

the degree to which an individual will resist switching from one offering to another.

repeat purchases.

customer laziness in trying new products.

the level of liking an individual harbors for an offering.

the likelihood that a customer become a buzz marketer

Susan is a sales representative for the Xerox Corporation. She is constantly analyzing where she should dedicate her limited resources. Her manager has suggested that she evaluate and get rid of under-performing accounts. What measurement would help Susan in this matter?

Return of customer revenue

Projected cash flow

Return on customer investment

Revenue growth per consumer

Annual ROI

Solution Preview

Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles. This typically leads to customer loyalty, which is:

the degree to which an individual will resist switching from one offering to ...

Solution Summary

The Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles are given.

$2.19