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Measuring Brand Equity

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What is the difficulty in measuring the brand equity of a brand like Coca-Cola?

© BrainMass Inc. brainmass.com September 20, 2018, 10:06 pm ad1c9bdddf - https://brainmass.com/business/branding/measuring-brand-equity-561005

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The problem is due to the brand name itself. When we take a company like Coke, Pepsi, Harley Davidson, or another very big, internationally known brand, we have to consider the market itself. Coca-Cola has a very unique advantage in a similar regard as Pepsi. People generally either prefer Coke or Pepsi, as each company has established to build brand equity. Also, each company undeniably has a large amount ...

Solution Summary

This solution explains the difficulty encountered when measuring brand equity of famous brands.

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