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    Advertising as a Promotional Tool

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    Why would the manufacturer of a $390 video home security system be reluctant to use advertising as its sole promotional tool?
    The manufacturer would have little control over the promotional message.
    Advertising is an ineffective way to create a product or brand image.
    The advertising message can be targeted to an individual.
    Advertising reaches many people who are not potential buyers.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:51 am ad1c9bdddf
    https://brainmass.com/business/branding/advertising-promotional-tool-423573

    Solution Preview

    The answer to the question is answer 4. Advertising reaches many people who are not potential buyers. The $390 video home security system is ...

    Solution Summary

    The solution discusses advertising as a promotional tool.

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