marketing communications that led you to purchase two products in the past.
Not what you're looking for?
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past.
The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or large television.
The second is an everyday purchase: milk, toilet paper, diapers, etc.
What aspect of each marketing communication "spoke" to you? How does the product type influence what marketing communication mix the company will use? Do you believe these companies used the best promotional tool? If yes, explain why. If not, share what promotional tool you feel would be better and why. Be sure to bring in applications from this week's lesson to back up your opinion.
Purchase this Solution
Solution Summary
The expert explains how marketing communication led them to purchase two different products in the past.
Solution Preview
One of the product purchased was a Sony TV, the factor which worked in favor of Corporation in field of marketing communications is its Public Relation.
The Corporation is very successful in maintaining its image of very good ...
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Basics of corporate finance
These questions will test you on your knowledge of finance.