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Discussing Household Change Over the Past 20 Years

Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods. How would Procter & Gamble market shampoo to young transitionals differently than start-up families? How might young transitionals differ from start-up families in terms of products purchased? What significance does a marketing segment have to a company's marketing strategy?

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- Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.

The biggest change has been technology. Advances in technology have led to numerous changes in households, from how we clean a house to how we run our households. We no longer want the cleaning products, or the goods that our parents bought 20 years ago. We now want products that complement our technology. We need solution for our carpet cleaners, hi-tech devices to keep us organized, and products that enable us to lead more efficient lives, which keeps our households running efficiently. ...

Solution Summary

o How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?

o How might Young Transitionals differ from Start-up Families in terms of products purchased?

o What significance does a marketing segment have to a company's marketing strategy?

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