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    A Marketing Communications Mix

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    Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past.

    The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or large television.
    The second is an everyday purchase: milk, toilet paper, diapers, etc.
    What aspect of each marketing communication "spoke" to you? How does the product type influence what marketing communication mix the company will use? Do you believe these companies used the best promotional tool? If yes, explain why. If not, share what promotional tool you feel would be better and why. Be sure to bring in applications from this week's lesson to back up your opinion.

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    Marketing Communication Mix

    One of the product purchased was a Sony TV, the factor which worked in favor of Corporation in field of marketing communications is its Public Relation.

    The Corporation is very successful in maintaining its image of very good quality products and that is the main factor in purchasing its products.

    The product is very familiar product and in this type of product robustness and good quality is important factor ...

    Solution Summary

    This solution provides explanations of marketing communications.