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    Fundamentals of Marketing: Using Course Resources

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    Create a product or service that you want to market (keep it simple). Be creative (don't market a product or service that already exists).

    Using the course resources, develop a marketing strategy and marketing mix for this product.
    Even though your product/service is not real, imagine that it is and think about the environment in which you would market it.

    Include an analysis of the marketing environment and marketing strategy (target market and value proposition).

    Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).

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    Solution Summary

    This solution describes the fundamentals of marketing.