video Case: Strategic Management: Joie de Vivre Hospitality
Instructions: Read the video case in your textbook titled Strategic Management: Joie de Vivre Hospitality,then watch the corresponding video in the Unit Study Guide
: Joie de Vivre Hospitality: Strategic Management
Pearson Link: http://media.pearsoncmg.com/ph/bp/bp_video_links/2013/mgmt/hrm/JDVH-
Answer two of the Discussion Questions on page 81. Be sure to restate
each question in your own words before answering in essay format.
Your total assignment response must be at least 400 words in length. You must use at least your textbook to complete
All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
Chip Conley is the founder of Joie de Vivre Hospitality (JDV), a collection of boutique hotels, restaurants, and spas in California. The kitschy atmosphere of the boutiques allows JDV to differentiate itself from both the luxury and the chain hotels. Customer loyalty is so great that JDV relies primarily on word-of-mouth advertising and spends little on traditional advertising methods.
3-14. How does Joie de Vivre Hospitality differentiate its boutique hotels from other hotel offerings in the area?
3-15. How did Chip Conley and Joie de Vivre Hospitality demonstrate great strategic flexibility during the dot-com crash and post-9/11 industry recession?
3-16. What is Joie de Vivre's philosophy on advertising for its hotels? How does this support the firm's strategic aims?
3-17. Similarly, list five specific human resource management practices that you would suggest JDV use in order to produce the employee behaviors required to achieve JDV's strategic aims.
MHR 6451, Human Resource Management Methods1
Examines the fundamentals of human resource management for line supervisors and managers, and integrates a
systems approach to government regulation of employment,
employment laws, workplace learning, planning,and performance.
Dessler, G. (2015). Human resource management[VitalSource Bookshelf version] (14th ed.).
Retrieved from https://online.vitalsource.com/#/books/9781323081716
I am using an older text- can't use resources you provided- the link I am using is: http://www.slideshare.net/sab9/human-resource-management-13th-edition-40436729
Joie de Vivre Hospitality
Joie de Vivre Hospitality differentiates its boutique hotels from other hotel offerings in the area by strategically marketing its brand. Conley describes his interest in providing a unique experience for his customers. Dessler (2015) explains cost leadership, differentiation, and focus or niche as different business strategies. Conley's hotel brand uses a combination of these strategies to offer a focused strategy that is based on low cost and differentiation. His brand is described as "kitschy" and appeals to creative, young consumers. The case study mentions several bands and artists, which helps to add value for ...
This detailed response answers the case study questions for the Joie de Vivre Hospitality group in regards to strategic management found in Dessler's text. Discusses how hotel chain was able to survive recession and how the chain is strategically marketed. Includes APA formatted references.