Most promotional strategies have several ingredients called the promotional mix which may include advertising, public relations, sales promotions and personal selling. Select a product and discuss the promotional strategy of this product. Why was it effective or ineffective based on the objectives of the promotional strategy? Using the same product, discuss the pricing strategy. Explain its effectiveness or ineffectiveness based on the pricing
I chose the iPad. Apple announced the product at a press conference, after hinting at a revolutionary product. Immediately the announcement was showcased on the Apple website, to let consumers hear about the product. In addition, top technology reviewers were sent iPads to facilitate reviews. In every store, every employee was given an iPad as a work tool, ...
This solution discusses the promotional strategy for iPad, and explains why it was effective based on company's objectives. It also discusses pricing strategy and effectiveness of this strategy.