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AIDA Model & Recent Purchase

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Consider a major purchase you have made recently. Using the AIDA model, think back on the process that led to your purchase and reconstruct the types of promotion that you experienced during each stage of the AIDA model. Which of the promotional forms was most effective in your situation, and why?

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This solution uses the AIDA model to consider a recent purchase and reconstruct the types of promotion that were experienced during each stage of the AIDA model. It discusses which of the promotional forms was most effective in the situation, and why.

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Here you go- hope this helps.

A major purchase I recently made was an iPad. Below is the process that led to this purchase:

Attentive: First, a disclaimer, I am already an Apple devotee. So, when Apple announced a new product, the iPad, I took interest right away. But, I didn't understand a need for the product. After all, I already have an iphone and Mac. Why would I need an iPad? Nonetheless, I was attracted to the product through the ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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