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    Differentiation strategy of Ricketts

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    Ricketts Heating and Air installs natural gas-fired central heating systems with timers. In the wintertime, if the owner of a system wants to have the house cooler when no one is there, but have it heated back up before anyone arrives home; he or she can use this timing system. How could Ricketts use service to differentiate its heating systems?

    Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 11,12, and 13, Pages 307-405. MBA

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    Ricketts can position itself as use/application positioning. In this it can position itself as the best natural gas -fired central heating system with timers. It can position itself to those owners who are working and come late in the home and want to have their home heated.

    Moreover it can also communicate the fact that is using natural gas, which offer greater ...

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