Purchase Solution

Ricketts Heating and Air: How could Ricketts use service to differentiate its heating systems?

Not what you're looking for?

Ask Custom Question

Ricketts Heating and Air installs natural gas-fired central heating systems with timers. In the wintertime, if the owner of a system wants to have the house cooler when no one is there, but have it heated back up before anyone arrives home, he or she can use this timing system. How could Ricketts use service to differentiate its heating systems?

Purchase this Solution
Solution Summary

You will find the answer to this puzzling question inside...

Solution Preview

Hi,

Differentiation in this case simply means offering something their competitors are not.

To use ...

Purchase this Solution
Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • "Positioning Errors to Avoid"

    How could Ricketts use service to differentiate its heating systems? Please see the attached file. This explains the "Positioning Errors to Avoid"

  • Differentiation strategy of Ricketts

    How could Ricketts use service to differentiate its heating systems? Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 11,12, and 13, Pages 307-405. MBA Ricketts can position itself as use/application positioning.

  • Ricketts Heating and Air

    How could Ricketts use service to differentiate its heating systems? The response addresses the queries posted in 565 words //This query requires an understanding of 'positioning of a product' in the market.

  • Marketing Strategies: Positioning Errors, Product Differentiation

    How could Ricketts use service to differentiate its heating systems? Positioning -> how well the product performs relatively to competitive offerings and to the needs of target audience.

  • Ricketts Heating: Positioning Errors to Avoid

    How could Ricketts use service to differentiate its heating systems? Positioning -> how well the product performs relatively to competitive offerings and to the needs of target audience.

  • Positioning Errors to Avoid

    How could Ricketts use service to differentiate its heating systems? Positioning -> how well the product performs relatively to competitive offerings and to the needs of target audience.

  • Marketing Strategy

    How could Ricketts use service to differentiate its heating systems?

  • Competitive Markets and Marketing Strategies

    How could Ricketts use service to differentiate its heating systems? Please respond to both questions. Positioning -> how well the product performs relatively to competitive offerings and to the needs of target audience.

  • Positioning Errors and Differential Strategies

    It also explains how Ricketts Heating and Air, who installs natural gas-fired central heating systems with timers, could use the timing service to differentiate its heating systems.

View More Related Solutions