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    Ricketts Heating and Air: How could Ricketts use service to differentiate its heating systems?

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    Ricketts Heating and Air installs natural gas-fired central heating systems with timers. In the wintertime, if the owner of a system wants to have the house cooler when no one is there, but have it heated back up before anyone arrives home, he or she can use this timing system. How could Ricketts use service to differentiate its heating systems?

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    https://brainmass.com/business/marketing/ricketts-heating-and-air-how-could-ricketts-use-service-to-differentiate-its-heating-systems-40436

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    Hi,

    Differentiation in this case simply means offering something their competitors are not.

    To use ...

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