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    Steps in the Personal Sales Process

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    Describe the steps involved in the personal sales process. Why is the personal sales process a crucial component of marketing?

    © BrainMass Inc. brainmass.com November 30, 2021, 2:26 am ad1c9bdddf

    Solution Preview

    There are 6 steps in personal selling. These are:

    1. Prospecting and Qualifying - in this step, the marketer identifies possible buyers of the product and service. After identifying, they determine if they have the capabilities and desire to purchase the product or service.

    2. Pre-Approach - in this step, the marketer must do some research on the possible customer. They need to find out their needs and preferences in order to approach them in the ...

    Solution Summary

    The solution lists and defines the several steps involved in business sales conducted at the personal level. There is a sentence or two for each step followed by a paragraph about this type of marketing and its importance in the economy. words.