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1) How does your organization develop new products?

2) How do pricing strategies differ when introducing new products? How do these strategies change as the product moves through its life cycle? Provide an example.

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How does your organization develop new products?

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My organization develops new products by investing heavily in R&D and market research. My company conducts market research to understand latest consumer needs, preferences and buying behavior as well as competitive offerings in the marketplace. Based on the findings of the research, the organization invests in research and development of new products that aim to address unmet needs of consumers in the marketplace. The company focuses on innovation and creativity and relies on the expertise of ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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