Share
Explore BrainMass

Coca-Cola and Pepsico - Competitive Strategy

Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.

Solution Preview

Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.

Some competitive strategies that each company can adopt:

Coca Cola and PepsiCo can:
- Modify their main product namely cola drink and make it more appealing to their target market. Specific actions required for such a move would be carry out market research and find out what taste preferences the customers have and then do research to develop and test the new product.
- Decrease their prices in order to gain price leadership. This strategy requires that one of the two companies ...

Solution Summary

This explanation provides you a comprehensive discussion of 443 words on how Coca Cola and Pepsico can adjust their strategies to remain competitive with one another.

$2.19