Purchase Solution

Coca-Cola and Pepsico - Competitive Strategy

Not what you're looking for?

Ask Custom Question

Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.

Purchase this Solution

Solution Summary

This explanation provides you a comprehensive discussion of 443 words on how Coca Cola and Pepsico can adjust their strategies to remain competitive with one another.

Solution Preview

Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.

Some competitive strategies that each company can adopt:

Coca Cola and PepsiCo can:
- Modify their main product namely cola drink and make it more appealing to their target market. Specific actions required for such a move would be carry out market research and find out what taste preferences the customers have and then do research to develop and test the new product.
- Decrease their prices in order to gain price leadership. This strategy requires that one of the two companies ...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution


Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.