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Competitors

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When developing a marketing plan, you can't stop with just identifying your competitors. You also need to clarify your position in the market compared to those competitors and outline an appropriate strategy for dealing with them.

Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.

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Competitors

When developing a marketing plan, you can't stop with just identifying your competitors. You also need to clarify your position in the market compared to those competitors and outline an appropriate strategy for dealing with them.
Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.

Some competitive strategies that Coca-Cola and PepsiCo can take to compete with each other:

Coca-Cola or PepsiCo can take actions to reduce their costs and substantially reduce the ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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