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    Strategic Management and Business Policy .

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    Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale:

    1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate

    The business firm should try to get useful information about competitors by:

    _____ Careful study of trade journals
    _____ Wiretapping the telephones of competitors
    _____ Posing as a potential customer to competitors
    _____ Getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids
    _____ Buying competitors' products and taking them apart
    _____ Hiring management consultants who have worked for competitors
    _____ Rewarding competitors' employees for useful "tips"
    _____ Questioning competitors' customers and/or suppliers
    _____ Buying and analyzing competitors' garbage
    _____ Advertising and interviewing for nonexistent jobs
    _____ Taking public tours of competitors' facilities
    _____ Releasing false information about the company in order to confuse competitors.
    _____ Questioning competitors' technical people at trade shows and conferences
    _____ Hiring key people away from competitors
    _____ Analyzing competitors' labor union contracts
    _____ Having employees date persons who work for competitors
    _____ Studying aerial photographs of competitors' facilities

    After marking each of the preceding approaches, indicate on the discussion board for any 5, 4, 2, or 1, why you thought these acts were either appropriate or inappropriate.

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    Solution Summary

    The solution evaluates approaches that business firms can use to gather information about competitions. The approaches are determined one of five things: definitely not appropriate, probably not appropriate, undecided, probably appropriate and definitely appropriate.