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Marketing and Riordan Manufacturing

The board of directors for Riordan Manufacturing has asked your team to create a strategic plan for the organization. Create a strategic plan for Riordan Manufacturing starting from what you learned in Week One and using a similar strategic management process as Concepts in Strategic Management and Business Policy by Wheelen and Hunger. You may also use information from the team project you completed for Riordan Manufacturing in Week Four to create the strategic plan. Cover thoroughly the areas of environmental scanning, strategy formulation, strategy implementation, and evaluation and control.

Address the following questions in your strategic plan:

o What measurement guidelines should be used to verify strategy effectiveness?

o What internal dynamics along with cultural and structural leadership considerations should be used in implementing business strategy for Riordan?

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