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Marketing and Riordan Manufacturing

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The board of directors for Riordan Manufacturing has asked your team to create a strategic plan for the organization. Create a strategic plan for Riordan Manufacturing starting from what you learned in Week One and using a similar strategic management process as Concepts in Strategic Management and Business Policy by Wheelen and Hunger. You may also use information from the team project you completed for Riordan Manufacturing in Week Four to create the strategic plan. Cover thoroughly the areas of environmental scanning, strategy formulation, strategy implementation, and evaluation and control.

Address the following questions in your strategic plan:

o What measurement guidelines should be used to verify strategy effectiveness?

o What internal dynamics along with cultural and structural leadership considerations should be used in implementing business strategy for Riordan?

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If Riordan Manufacturing also wanted to consider marketing to a broader region that included Japan what impact would this have on their marketing strategy?

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Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. With state-of-the art design capabilities, we create innovative plastic designs that have earned international acclaim. Attention to detail, extreme precision and enthusiastic quality control are the hallmarks of Riordan Manufacturing. With facilities in San Jose, California, Albany, Georgia, Pontiac, Michigan and Hangzhou, China, we have the capacity to fulfill your unique needs. Riordan Manufacturing is wholly owned by Riordan Industries, a Fortune 1000 enterprise.

Riordan Manufacturing is considering marketing its top-selling product to organizations in Japan. Prepare a 700-1,400-word paper in which you identify the three most pertinent ethics issues faced by Riordan Manufacturing in conducting business in your selected country. How do these ethics issues impact Riordan Manufacturing's marketing efforts? If Riordan Manufacturing also wanted to consider marketing to a broader region that included Japan (e.g., Europe, Asia), what impact would this have on their marketing strategy?

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