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    Global Strategic Management & Ethics

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    Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your felling about its appropriateness using the following scale:

    1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate.

    The business firm should try to get useful information about competitors by:

    __careful study of trade journals.
    __Wiretappping the telephones of competitors.
    __Posing as a potential customer to competitors.
    __Getting loyal customers to put out a phone " request for proposal" soliciting competitors; bids.
    __Buying competitors' products and taking them apart.
    __Hiring management consultants who have worked for competitors.
    __Rewarding competitors' employees for useful "tips".
    __Questioning competitors' customers and/or suppliers.
    __Buying and analyzing competitors' garbage.
    __Advertising and interviewing for nonexistent jobs.
    __Taking public tours of competitors' facilities.
    __Releasing false information about the company in order to confuse competitors.
    __Questioning competitors' technical people at trade shows and conferences.
    __Hiring key people away from competitors.
    __Analyzing competitors' labor union contracts.
    __Having employees date persons who work for competitors.
    __Studying aerial photographs of competitors' facilities.

    After marking each of the preceding approaches, indicate 5, 4, 3, 2, and 1, why you thought these acts were either appropriate or inappropriate.

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    Solution Summary

    Using a 5-point scale, this solution evaluates each approach that a business firm could use to gather information about competition. Then, it explains why these acts were either appropriate or inappropriate. Supplemented with an informative article on competition analysis.