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    Evaluate each of the following approaches that a business firm could use to gather information about competition.

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    Evaluate each of the following approaches that a business firm could use to gather information about competition.

    1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate

    The business firm should try to get useful information about competitors by:
    _____careful study of trade journals
    _____wiretapping the telephone of competitors
    _____posing as a potential customer to competitors
    _____getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids
    _____buying competitors' products and taking them appart
    _____hiring management consultants who have worked for competitors
    _____rewarding competitors' employees for useful "tips"
    _____questioning competitors' customers and/or suppliers
    _____buying and analyzing competitors' garbage
    _____advertising and interviewing for nonexistent jobs
    _____taking public tours of competitors' facilities
    _____releasing false information about the company in order to confuse competitors
    _____questioning competitors' technical people at trade shows and conferences
    _____hiring key people away from competitors
    _____analyzing competitors' labor union contracts
    _____having employees date persons who work for competitors
    _____studying aerial photographs of competitors' facilities

    After marking each of the proceding approaches, indicate why any 5, 4, 3, 2, 1, why you thought these acts were either appropriate or inappropriate.

    © BrainMass Inc. brainmass.com June 3, 2020, 6:05 pm ad1c9bdddf
    https://brainmass.com/business/organizational-behaviour/47278

    Solution Preview

    The business firm should try to get useful information about competitors by:

    5 Careful study of trade journals

    1 Wiretapping the telephones of competitors

    4 Posing as a potential customer to competitors

    3 Getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids

    1 Buying competitors' products and taking them apart

    4 Hiring management consultants who have worked for competitors

    1 Rewarding competitors' employees for useful "tips"

    4 Questioning competitors' customers and/or suppliers

    3 Buying and analyzing competitors' garbage

    3 Advertising and interviewing for nonexistent jobs

    4 Taking public tours of competitors' facilities

    2 Releasing false information about the ...

    Solution Summary

    The solution rates the types of approaches which could be used and then follows that with a commentary of further explanation.

    $2.19

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