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    Approaches a firm could use to gather info about competitors

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    Evaluate each of the following approaches that a business firm could use to gather information about competition, For each approach, mark your feeling about its approprateness using the following scale;

    1. definitely not appropriate, 2. probably not appropriate 3. undecided, 4. probably appropriate, and 5. definitely appropriate

    _____ Careful study of trade journals

    _____Wiretappong the telephones of competitors

    _____Posting as a potential customer to competitors

    _____getting loyal customers to put out a phone "request for proposal" soliciting competitor's bids.

    _____Buying competitors' products and taking them apart

    _____Hiring management consultants who have worked for competitors

    ____Rewarding competitors' employees for useful "tips"

    ____Questioning competitors' customers and/or suppliers

    ____Buying and analyzing competitor' garbage

    ____Advertising and interviewing for nonexistent jobs

    ____taking public tours of competitors' facilities

    ____Releasing false information about the company in order to confuse competitors

    ____Qeustioning competitors/ technical people at trade shows and conferences

    ____Hiring key people away from competitors

    ____Analyzing competitors' labor union contacts

    ___Having employees date persons who work for competitors

    ___Studying aerial photographs of competitors' facilities.

    After making each of th preceding approaches, indicate on the discussion board for 5, 4, 2, or 1, why you thought these acts were either appropriate or inappropriate.

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    https://brainmass.com/business/business-policy-and-implementation/approaches-a-firm-could-use-to-gather-info-about-competitors-56655

    Solution Preview

    Strategic Management and Business Policy
    --------------------------------------------------------------------------------
    Evaluate each of the following approaches that a business firm could use to gather information about competition, For each approach, mark your feeling about its appropriateness using the following scale;

    1. definitely not appropriate, 2. probably not appropriate 3. undecided, 4. probably appropriate, and 5. definitely appropriate

    __5 Careful study of trade journals
    Definitely appropriate because this is public information and can be used to improve a business' competitive advantage.

    __1__Wiretappong the telephones of competitors
    Not appropriate because of legal and ethical issues.

    __4__Posting as a potential customer to competitors
    This is probably ...

    $2.19

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