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Coca-Cola and PepsiCo

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When developing a marketing plan, you can't stop with just identifying your competitors. You also need to clarify your position in the market compared to those competitors and outline an appropriate strategy for dealing with them.

Consider Coca-Cola and PepsiCo, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt and some specific actions needed to support those strategies.

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Coca-Cola and PepsiCo: Discuss some competitive strategies each company can adopt and some specific actions to support those strategies.

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One of the competitive strategies that these companies can pursue is differentiation strategy in terms of new product introduction. A new product launched by either of these companies can allow them to grow their revenues and market share and establish unique positioning in the ...

Solution provided by:
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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