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    Three Levels of Product for an iPhone

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    People who buy an iPhone are buying more than a wireless mobile phone, email and webbrowsing device. Identify the three levels of product (core, actual and augmented) that Apple uses for its new iPhone 5 and how these levels/benefits could be used to gain sustained competitive advantage?

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    Apple's oldest core product is the Mac OS X. This operating system took four years to develop after Jobs and his partner acquired the NeXT system in 1997 (Gruber, 2010). Since 2001 when the Mac OS X system was developed, it has gone through several augmentations to develop the actual products like the iPhone, iPod and iPad; all with updated versions of that operating system within ...

    Solution Summary

    A discussion regarding the three levels of products including core, actual and augmented as it applies to Apple products and how these levels are used to provide sustained competitive advantage. 211 words, 1 reference.