-Select an existing product/service (IPhone). You are the Vice President of Sales for the company of the product or service that you selected. You have been asked to prepare a sales plan for the CEO. Prepare 350 words and include a chart or data graph. Include the following in the sales plan report:
*Situation analysis - 350 words.© BrainMass Inc. brainmass.com October 2, 2020, 12:14 am ad1c9bdddf
Please find the guidelines for Sales Plan & Situation Analysis in the attached file.
Running Head: SALES PLAN
Sales Plan & Situation Analysis
Sales Plan for iPhone
The sales objective defines the future prospects of the particular products and services that are estimated by an organization (Peter & Donnelly, 2002). The sales objective of iPhone is as follow -
• Increase market share of iPhone by 15%
• Increase in revenue by 30% by increasing total sales up to 35%
The iPhone includes several new features that may attract the different customers from different demographics (Lancaster & Reynolds, 2005). This product would be effective to attract teenagers and youth mainly. The market would be segmented on the basis of following demographics -
Young Professionals - It includes the customer of ...
The solution discusses the phase one of a sales plan.