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Sales Plan: Phase One

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-Select an existing product/service (IPhone). You are the Vice President of Sales for the company of the product or service that you selected. You have been asked to prepare a sales plan for the CEO. Prepare 350 words and include a chart or data graph. Include the following in the sales plan report:

*Situation analysis - 350 words.

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The solution discusses the phase one of a sales plan.

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Please find the guidelines for Sales Plan & Situation Analysis in the attached file.

Running Head: SALES PLAN

Sales Plan & Situation Analysis

Sales Plan for iPhone
Sales Objective:
The sales objective defines the future prospects of the particular products and services that are estimated by an organization (Peter & Donnelly, 2002). The sales objective of iPhone is as follow -
• Increase market share of iPhone by 15%
• Increase in revenue by 30% by increasing total sales up to 35%
Market Segment:
The iPhone includes several new features that may attract the different customers from different demographics (Lancaster & Reynolds, 2005). This product would be effective to attract teenagers and youth mainly. The market would be segmented on the basis of following demographics -
Young Professionals - It includes the customer of ...

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