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Explain the impact of this on the Introductory stage of the product life-cycle on the
new-product pricing strategy; relative to a high technology product such as the iPad or a fairly standard fast moving consumer good such as a new shampoo.

Choose one of these and argue what you think the new-product pricing strategy should be.

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aster of Business Administration - Marketing

Explain the impact of this on the Introductory stage of the product life-cycle on the
new-product pricing strategy; relative to a high technology product such as the iPad or a fairly standard fast moving consumer good such as a new shampoo.

Choose one of these and argue what you think the new-product pricing strategy should be.
NOTE: Minimum requirement is 250 words. Marketing theories and references are MUST to support your argument.
During the introductory phase of the product life-cycle, the company usually has to undergo large expenditure on ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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