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Short and Long-Term Pricing Strategy

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Propose a short-term and long-term pricing strategy for the product or service you researched including how the strategies would be implemented. Assess how your proposal ultimately maximizes profits.

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The solution describes a short and long-term pricing strategy.

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For this assignment, let us take the case of a new hybrid vehicle launched by Toyota. The new vehicle promises to be a revolution in the hybrid space in terms of performance and efficiency. The company, in order to attract skeptical buyers in the initial period of the launch, ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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