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Coca-Cola: Successful Social Media Marketing

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Identify a successful social media campaign.

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This detailed solution discusses Coca-Cola's successful social media campaign. APA references are included.

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According to the The Coca Cola Company, "Every day, people discuss, debate and embrace The Coca-Cola Company and our brands in thousands of online conversations"(The Coca Cola Company, 2012). The company has learned to embrace fans, drawing them into the conversation, promoting happiness in the process. The company has the most popular brand on Facebook with 50 million friends. For the Super Bowl (2012) the company utilized their polar bear mascots, watching the ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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