Purchase Solution

Nascar: A Branding Success Case Study

Not what you're looking for?

Ask Custom Question

I need some ideas to get started on the Nascar case.

Marketing Strategy. Ferrell, O. C. 5TH 11 / South-Western Publishing Co.

http://books.google.com/books?id=Lt12ggizMhIC&pg=PR16&lpg=PR16&dq=marketing+strategy+ferrell+5th+edition&source=bl&ots=3K5CegWU1z&sig=EZHpWQ9IPD_6F0FYlnza_-G2VwA&hl=en#v=onepage&q&f=false

Purchase this Solution

Solution Summary

The expert examines a branding success case study for Nascar.

Solution Preview

This is an outline of the information for a proposal. I chose teen girls, a less expected audience with great potential. If you have any further questions or needs, please ask. I have attached the document with the question outlines here as well.

Identification of the root problem you feel needs to be addressed in no more than one paragraph.

Women have become an increasing market for NASCAR. However, the women targeted are not teenagers, the group that will provide for a future fan base. One of the most important target audiences has been men and boys. Boys grow into men and their interest in cars and racing is lifelong when begun young enough. Teen girls can provide the same long-term fan base if marketed to in specific ways.

Identification of the target market you plan to attract with the new strategy including demographic, behavioral, geographic and psychographic segmentation descriptors. Include rationale for why this particular market was selected supported by data.

Teen females. The teen female likes boys, fashion, and entertainment. They are a massive group found in all parts of the world. They fully engage with their ...

Purchase this Solution


Free BrainMass Quizzes
Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Motivation

This tests some key elements of major motivation theories.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.