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    Effect of Logos on Consumers

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    Describe emotional image of PUMA brand (sportswear) ; indicate how it attempts to make emotional contact with consumers.

    Please do not limit your answer to the logo (puma cat) but consider PUMA brand as a whole.

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    Solution Preview

    The makers of PUMA attempt to create an emotional connection with consumers by "branding". What this means is that PUMA creates an emotional image both by messages in its advertisements and by associating itself with certain ...

    Solution Summary

    This solution briefly discusses the effect that a logo can have on consumers buying practices. The text contains 146 words.