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Research Methodology

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See attached document with two Taste Test scenarios.

1. Was the methodology sound? Please explain.

2. How can the results be used by both product manufacturers?

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This solution gives you strong points concerning Research Methodology for taste tests.

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1. Was the methodology sound?

The methodology in both cases was not sound. In both cases of Taste Test I and II, the persons surveyed do not match the target market of the companies. Next, the size of samples in both the tests is very low. In both the surveys, some questions have not been answered by certain participants. In Taste Test I, all except one participant are women. In Test II, most of the respondents ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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