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Branding Strategy for A New Product

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Branding strategy for a product called LiveFace.

It should include a description of the brand elements and equity and how you intend to go about building them. Identify the branding strategy that is most suitable for the product or service; what combination of name, logo, looks and other intangibles are you going to put together to convey your intended message about your product to your target market

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The solution tries to focus on branding strategy of new products including the logo, looks and other intangibles with a message intended to be conveyed to the target market.

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Product is Live Face - Convergence of Television viewing and Video calling on a television set
Brand has been described by American Marketing Association as "a name, term, sign, symbol or design or a combination of them, intended to identifythe goods or services of one seller and to differentiate them from those of the competitor (Kotler & Keller, 2008: 236).
Therefore, the elements of a brand that help in building brand equity are
- Name
- Sign
- Symbol
- Design
- Identification of goods or services with a seller
- Differentiation from others/Unique selling propositions

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Solution provided by:
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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